Want to divide a room of medspa owners? Ask about their thoughts on influencer programs! Influencer marketing doesn’t have to mean paying expensive celebrities or giving away treatments with little to show for it.Â
In this episode, Kat Taranto shares why $20M medspa, AesthetiCare Medspa + Wellness prefers treatment trades over cash payments, how influencers support grand openings and events, and why tracking referrals and following up with potential clients are essential to understanding whether these partnerships are working.
In today’s discussion:
Build influence within your team using professional social media accounts.
Set clear guidelines for patient consent and sharing clinic content.
Prioritize local micro-influencers over large follower counts.
Explore partnerships beyond beauty, including fitness, wellness, and local businesses.
Use AI to discover potential influencers in your market.
Evaluate engagement, posting consistency, and audience location.
Use MoDash to check follower authenticity and engagement.
Start with a consultation and treatment before committing long-term.
Set clear posting expectations before offering complimentary treatments.
Consider trading treatments for content instead of paying cash.
Build longer-term partnerships rather than one-off promotions.
Coordinate influencer, provider, and clinic accounts to expand reach.
Use influencers to promote events and attract new attendees.
Track referrals and follow up to measure partnership results.
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