In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.
Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.
In today’s discussion:
The story behind AesthetiCare’s End of Summer Party
What it takes to plan a large-scale event
Marketing strategies that drive attendance and sales
How the team prepares for success
Post-event follow-up and lessons learned
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