A great skincare product doesn’t guarantee a successful launch. Kat explains why med spa product introductions can stall when teams lack the confidence, training, and implementation plan to recommend something new. Using Aestheticare’s recent 54MD launch, Kat shares how management evaluates brands, introduces products to staff, and builds momentum through hands-on education, sales contests, and coordinated marketing.Â
The takeaway: build a repeatable launch playbook before introducing your next product or treatment.
In today’s discussion:
Why providers default to familiar products.
How a structured implementation plan can shorten launches.
Evaluating new brands through clinical science, ingredients, manufacturing, and alignment with your clinic.
Why management and key team members should test products before a full-team rollout.
Building provider confidence through hands-on training, product comparisons, and ingredient education.
Giving retail-focused front desk employees the same product training as clinical providers.
Using team sales contests and regular updates to maintain launch momentum.
Comparing new products against existing inventory before expanding your shelves.
Coordinating e-commerce inventory, website updates, and marketing before launch.
Using retail stop tables and interactive events to bring attention to new products.
Documenting a repeatable launch playbook.
How team experiences with 54MD Brightening Serum influenced confidence in its pigmentation results.
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