In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention.
Our Small Event 2025 Numbers
Number of events:Â 48
Consultations booked:Â 564
Average client spend:Â $3500 annually
Potential new revenue at average spend is $1.9M Â
In today’s discussion:
AesthetiCare’s real metrics from small, in-clinic events
How Client Parties and GNOs actually work
Why hosting benefits both the clinic and the host
What a successful event night looks like
Using skincare partners to elevate giveaways
Who from your team should attend and why
The importance of consistent follow-up
Tracking performance and improving each event
Why committing to events for a full year matters
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