You thought we were done but we’re BACK!
Christina Naugle reframes med spa growth as more than adding services or saying yes to every patient request. As the owner of Selah Aesthetics in Florida and a plastic surgery PA with 20 years of experience, she shares how collaboration with plastic surgeons, thoughtful treatment planning, and strong clinical judgment shape sustainable aesthetics. The episode explores why the five-year mark can be a risky stage for providers, how “no makes your career,” and why referring out can build trust instead of weakening authority. Christina also discusses lasers, year-long patient plans, live events, customer connection, and the role of stacked treatments in pursuing better results with practical downtime.
In today’s discussion:
Med spa growth now requires more intentional focus than organic demand
Plastic surgery relationships can support referral-based patient acquisition
Collaboration works best when providers respect each other’s clinical lane
Strong treatment plans give each category more room to succeed
The in-between plan can waste money without delivering visible results
Year-long planning helps patients understand aesthetics as a relationship
Reproducible results make clinical work easier to scale
Providers need accredited training, not YouTube-based learning
The five-year mark can create risky overconfidence
Saying no and referring out can protect both patient and provider
Lasers can complete the aesthetic tool belt beyond injectables
Device investments require intentional ROI and utilization plans
Customer service can come from personal notes and real connection
Stacked treatments may create stronger yearly results with manageable downtime
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