Most aesthetic clinics receive complimentary products from vendors throughout the year — especially during the holidays. But instead of letting those gift bags sit on a shelf or dispersing them to unwilling providers, AesthetiCare uses them as a strategic engagement tool. And your clinic can too.

This blog walks you through exactly how we turn vendor freebies into high-performing social media giveaways that empower providers, strengthen vendor relationships, and elevate the client experience

Why It Works

Around the holidays, saving money or getting the best deal is top of mind for everyone. When the option for a free prize is presented, clients can’t help put dive in! Giveaways deliver big returns with little effort.

A provider-led giveaway like we are recommending helps:
• Increase organic engagement
• Expand provider visibility
• Promote vendor partners
• Build trust and loyalty with clients
• Create easy content during peak seasons

And best of all: this can be a low-to-no cost initiative for your.

How AesthetiCare Does It (And How You Can Too)

1. Collect Prizes or Gift Bags

Vendors frequently send samples, travel-size products, or seasonal bundles. Don’t hesitate to request extras — vendors love seeing their products highlighted online. You can also take the opportunity to clear out accumulated samples from the year—as long as they aren’t expired.

Be sure the quality of the giveaways is enough to encourage engagement. If you attempt a giveaway with items of low value, you’ll not only hurt the image of the provider, but you’ll devalue the products you’ve highlighted as well.

2. Create Supporting Material for Providers

While we love when our clinical team takes the initiative upon themselves, the reality is they are busy treating clients and delivering amazing service. It’s important to provide as much support as possible when offering this to your team.

Set your team up for success by creating the following:
• Pre-made giveaway graphics
• Caption templates
• Simple guideline recommendations/options
• Details for pickup if coordinating as a clinic

3. Encourage Provider Ownership

Our marketing team coordinates the setup of this initiative, but then relinquishes leadership to the provider. Because they run the giveaway themselves, they develop marketing confidence and personal brand ownership.

Providers are responsible for:
• When and where to post
• Choosing entry rules
• Setting the entry deadline
• Selecting and announcing a winner
• Coordinating or communicating pick up requirements with winner

This encourages creativity and engagement without adding work to the clinic’s marketing team.

Why Your Clinic Should Try This

This strategy is quick to implement, low-effort, and high-reward. Whether you run a large practice or a small medspa, empowering providers to host their own giveaways helps everyone win:
• Providers grow their following
• Vendors gain exposure
• Clients feel appreciated
• Your clinic gets more visibility online

It’s a simple system that makes a big impact — and the perfect way to use products you’re already receiving.

Our Limited Time Offer for Subscribers

To make this initiative easy for your clinic to implement, we’re providing MINT Online E-course subscribers with everything you need to roll out provider-led holiday giveaways—minus the products, of course. Our goal is to streamline the process so your team can focus on engagement, client relationships, and showcasing your vendor partners without the administrative lift.

Through the month of December, subscribers can access our complete Holiday Giveaway Support Package inside the MINT training platform. While the downloadable “How To” resource will remain in the course long-term, all editable template materials will only be available until the end of the year.

Find all this content in the Marketing E-course!

What’s Included for Subscribers:

  • Comprehensive How-To Guide for implementing provider-led holiday giveaways
  • Editable Canva templates for ready-to-use social graphics
  • Professionally written caption options for provider posts
  • A customizable email template to share instructions with your internal team

If you’re not yet a subscriber, now is a great time to explore how MINT’s online training can support your clinic. Our subscription gives your team access to:

  • A library of clinical and business e-courses
  • Downloadable resources and templates
  • Ongoing monthly content additions
  • Monthly live training events
  • Training modeled after AesthetiCare’s real-world protocols

Learn more about subscription options and how MINT can elevate your clinic’s education strategy here.